Big or small, every website needs SEO to get better ranking on search engine. SEO helps you to get more organic web traffic, higher ranking on search engine, and better conversion rates. If you sell your products online, and you want your e-commerce business to be successful then you need to focus on your SEO.

SEO can really help you to grow your e-commerce business. If your website comes up to the first page of Google’ SERPs then eventually you’ll get more traffic. And more traffic means more clients and more sales. So here are 7 SEO checklist for your e-commerce store:

1. Write Unique Product Title and Compelling Product Descriptions

An e-commerce website has tons of pages. So writing unique product title (with target keywords) is a little bit of time-consuming task but it’s an important one.

On the other hand, Product descriptions are the basic part of a successful e-commerce store. Long and catchy product descriptions reduce the risk of shopping cart abandonment.

Long and compelling products descriptions have a good impact on website conversion rate. Make sure you include some of the useful and relevant target keywords to make it search engine friendly.

2. URL Optimization

URLs are one of the most important aspects of SEO. It helps search engine to understand and crawl your website pages. On the other hand, it also improves your website user experience.

If you want more traffic to your e-commerce store then all product URL’s should be well optimized. some quick tips:

– Don’t use capital letters
– Include target keywords in product URL
– No special keyword
– Make it human readable
– Use hyphens (-) instead of underscore (_) in URLs
– Add mobile URLs to a sitemap
– Block admin and unsafe URLs with the help of robots.txt file
– Canonicalize your product URLs

3. Make Your Online Store Mobile Friendly

People are lazy. They don’t want to open their big PC’s and Laptop to browse the internet. Instead of it they’ll just take their phone and start browsing in it. So make sure your website is mobile friendly, if it’s not you’ll probably lose lots of mobile users.

Not only that, but Google has also decided to rank a website after checking its mobile version first. So it’s a smart decision to make your online store mobile friendly. You can test your website mobile version on Google’s free mobile testing tool. If it’s not mobile optimized yet then ask your developers to make it.

4. Avoid Duplicate Content

Google says duplicating content from other websites won’t help you to rank better on a search engine.

As we know that an e-commerce website has lots of pages, so these websites meet this issue a lot. People are copying the product descriptions from other manufacturers on their e-commerce site. Yes, by doing this they will save their time, but you can’t make Google fool.

Google and other search engines always prefer unique, rich and original content so duplicating content from other sites is a very bad idea from the SEO point of view.

5. Optimize Your Product Images

Optimizing your website product images is a simple and useful aspect for your SEO campaign. Image optimization provides lots of benefits for an online store. Some of them are:

– It improves overall SEO score
– Boost your website loading speed
– Increase your website sales and leads
– Enhance user engagement

Now let’s understand how we can optimize website images:

– By compressing website images using some “Image compression” tools like “Tinypng” and “Optimizilla“.
– By using relevant “ALT” tags
– By using best image format – JPEG, PNG, and GIF

6. Optimize Your Product Meta Title and Descriptions

Meta title and descriptions are part of HTML code and can be optimized separately for Google. Including your target keywords in product meta title and descriptions is a smart decision. Meta title and descriptions tell the search engine crawler what the page is all about.

The length of the meta title should be around 50-55 characters. and length of meta descriptions should be around 158 characters.

7. Find and Fix Site Broken Links

On one side you are putting your hard time and effort to get better search ranking. But on the other hand, your site’s broken links can be the disaster for your online store.

Broken links are basically the page which shows “404 page not found” error. This happens because if you by mistake delete a page(product) OR you’ve changed the page URL. Then people might land on your broken page(product) and then they will see the broken page error(404 page not found error).

Having lots of broken links on a single site is a terrible idea. And you need to find and fix them as soon as possible. They put a negative effect on your site SEO. As a solution, you can use some FREE online “broken link checker tools”.

Other important points to boost your e-commerce sale:

1. Optimize your site’s home page
2. Use “Chatbot” for your e-commerce website
3. Use the power of Email marketing
4. Product reviews
5. Provide discount coupons
6. Speed up your website speed on mobile and desktop both
7. Add social sharing buttons
8. Give referral discounts
9. Featured top selling products on the homepage
10. Make your site layout clean and professional

Effective Ways to Optimize Your Website For Lead Generation.A website is the backbone of every business. A website should provide all the information about the business. Some use it to give information about their business while others use it to generate sales and revenue (Lead Generation) to their business.

In this article, we’ll talk about 3 effective ways to optimize your website so that it generates much more revenue for your business.

1. Use Live Chat App

Live chat applications help you to turn your website, visitors, into your customers. It is one of the best ways to engage your visitors.

Let’s understand this with a simple example, let’s assume someone comes to your website, checks out your services and products, and is interested in some of your products. but he is not about product quality, design, and other points. He wants to talk with the support team but as usual, not many users took out time to call the support team.

In this case, a live chat application can help.

He will just drop a message on the live chat window, and someone from your support team will take care of him. he can ask any questions and your team is here to provide him with the best support.

In the end, customer satisfaction is the key to success. and live chat software can be beneficial to increase customer satisfaction rate.

2. Use the Enquiry Form on Every Page

Having an inquiry form at the bottom of every page is really beneficial. If you think that your website users will get distracted from it then it’s a good practice to keep them on your services page. for example logo design, website design, SEO.

3. Offer Reviews and Testimonials

If you want to increase your business revenue and looking for an effective lead-generating way, then there is no better option than happy client reviews.

Have them, as maximum pages of your website. Just make sure your website doesn’t look too spammy.

Final Thoughts

If you have something in mind and some additional suggestions, you can write it down in the comment section.

Do you want great traffic and massive profit for your e-commerce website?

E-commerce Website, the money-making website. Do you need to know exactly the secret behind successful e-commerce Websites? As per a recent survey, if you make customers unhappy, they won’t tell 5 friends – they would tell 500 well-wishers.

However, for the purpose of decoding and demystifying the above-mentioned secret, you have landed on the right page. There are certain must-have E-Commerce Best Practices for your business to generate revenue and become successful.

Designing and optimizing an e-commerce Website is not Rocket Science – You have to edit the word ‘well’ and perform extremely well for great traffic and massive profit.

In the era of Globalization, Liberalization, and Privatization, brands are relying less and less on the local market and perfecting their e-commerce front. Consequently, e-commerce has massively matured.

One of the secrets of a successful e-commerce website is to deliver the best value by delivering the best user experience on your e-commerce website.

Every visitor wants USP to flood in your business website.

The following are the components of a successful e-Commerce website

1. Visitor Engagement on the website

Every day you cannot give surprises to your potential customers by offering new products. But you have to continually engage them every day with something new. This engagement is linked with updating your website daily by:

• Special Offer

• E-Mail Marketing Services

• Pre-orders

• Increasing Brand awareness

• New Blog

• Editors Picks

• Adding creativity every day

• Clearance Stock

2. User-friendly Navigation

A Lost visitor would result in lost sales. So, clear navigation is a prime requisite to boost sales. Imagine you are using a Global Positioning System for a house of your well-wisher in a particular locality. In the absence of GPS, if somebody tells the address by left and right instructions it would be quite difficult for you to find your near and dear ones and you might return to your home without meeting them. Similarly, once a potential customer visits your website, he should be able to easily access various pages and sections of the website. Moreover, there should be a swift link back to the shopping cart. It is most crucial for Departmental stores to have hundreds of products.

3. Secured, Error-free, and user-friendly payment Gateway

These features will provide a sense of security to potential customers and thus encourage them to shop on your website and generate more revenue. On the contrary, if the payment system is unsecured, a potential customer will never turn back irrespective of the fact that the website is highly interactive. Moreover, prefer to use a merchant account that your potential customer is comfortable with.

4. Social Media Presence

Social media indirectly boosts the branding and revenue generation of a company. In the present era, Customers may or may not visit the website but they always access Social Media. Consequently, Social Media is one of the most effective ways of marketing as it facilitates infotainment. The customer is entertained along with accessing more information. Further, it also works as a Customer Support System for handling their queries. As per a recent survey, 25 percent of online purchases mint money because of the effective presence of online stores on Social Media Sites.

5. Apt Balance between Quality sites and quality products

Imagine both extreme situations: You have a high-quality product but the website is poorly designed and on the other extreme you have spent hundreds of pounds on website design but you have poor quality or substandard products. Both these conditions are unhealthy for business to grow. To conclude, both a reasonable design of the website and a reasonable quality of goods are necessary.

6. Trust Marks for Trust Building

Trustmarks are small logos in the form of images that assure a secured guarantee by an external party. GEOTRUST, McAfee, TRUSTe, ETC. are such trust marks.

7. Newsletter Subscription

“If you want to propose to an unknown girl seen the first time, the most crucial step is to know her address, otherwise she will disappear.” Similarly to attract, retain, and turn a visitor into a customer, build an e-mail network. Build a mechanism that requires every visitor to enter his e-mail address when he visits your website. In the near future, it would help in branding and promoting your product via this e-mail.

8. Zooming Feature

The customer always wants to feel and touch the product. To some extent, this is possible by adding a Zoom feature on the e-commerce website. It provides a feel of a product. For instance, If you want to purchase a mobile in Physical stores, you would like to see all its functionalities and look at it from different angles. Zooming feature facilitates a unique and virtually real experience for a potential customer.

9. Transparent Mechanism

Online shopping is effective and efficient when insecure visitors are provided with a breadth of transparency on the following issues

a. Purchase Process
b. Delivery Service
c. Warranty
d. Payment Method
e. Other crucial aspects.

When the potential customer is secured on all these fronts then only he would take the initiative to do online shopping

10. Online Chats and Phone numbers for information and trust-building

After landing on an E-Commerce Website and looking for online products, customers search for more information by online chats and phone numbers. Otherwise, it may result in a trust deficit.