Google Archives - SEO BUCKINGHAMSHIRE

Google is no more a teenager, Facts about Google

VizionseobuckUK — Mon, 05 Dec 2016 07:27:56 +0000

Mystique of World-building Word

In the past, we used to search by mouse. Now we use the click of the mouse to search the information about the Universe on the internet. Google has made this search a reality and its inception has crossed 18 years along with its virtual miracles. Google is one of the essential and inseparable components of the above-mentioned search. The journey of Google and Google services itself is historic and holds historic significance too. To begin with its importance, Google has pioneered and revolutionized virtually the entire gamut of human and technological activities on the planet Earth and beyond it. It has transformed and innovated how we link, think, mingle, move, work, organize, and a lot of more significant aspects in the era of human technology civilization.

Google’s development has been synonymous to the entire developmental phases of human life: birth hood, childhood, teenage hood, adulthood, old age but not death. The reason being, that our pattern of living has been mingled with Google in such a way that we cannot imagine our life without Google -just like fish without water. Consequently, we will decode the mystique, evolution, and subsequent revolution of Google in the following literature.

To start with Statistics of Google, Google search has over 15 crore hits in a time span of 24 hours every day.

How did it all begin and happen?

In 1995, two students of Stanford University, Larry Page and Sergey Brin, possessing entrepreneurial spirit were working on a dissertation. The objective of this dissertation transformed to innovating “BlackRub.” BlackRub was a precursor to today’s Internet search engine Google. The above-mentioned two co-founders revolutionized the entire mechanism of the world and helped it in becoming Global Village.

Services offered by Google

Google offers a wide range of products and services. They are broadly categorized in

Web-based Products-It includes

Advertisements services on the displays of Google like Double Click, Google Adwords etc.
Search Engine which is the core Product
Communication tools like Google Mail, You tube, Google+, etc.

Mobile Applications – It includes all the services provided via mobile like Google News, E-Mail, Google Calendar, Google Maps, etc.
Operating System- It has incorporated the Operating Systems of computers like Android, Google TV, Chrome OS, etc.
Desktop Applications – It includes Google Chrome, AdWords Editor, Google Earth etc.
Security Tools like Recaptcha
Development tools like Google Developers, Google Swifty, etc.
Hardware Services like Nexus S, Pixel C, etc.
And a host of other Miracle services

Is there any alternative to Google?

Although there are over 200 search engines there are only the next best alternatives to Google. Though the top 10 search engines are prominent —Bing, Yahoo, Baidu, AOL, etc., however, It is important to mention that more than 70 percent of online search requests across the globe is responded by Google. It is the biggest library on Planet Earth. Further, the name Google is derived from the mathematical term “googol’ which means 1 followed by 100 zeros.

Unbelievable! Google also faced a crisis.

Like Other Successful People, the Management of Google also faced a crisis in its Formative Years.

The two co-cofounders – Larry Page and Sergey Brin – struggled during the crunch of money as they had to uplift Google and establish it as a brand. Although in those times, Brin doubled the business office and Page was regulating the Data of Google, however, everything was not alright. This was the time when Andy Bechtolsheim, founding father of Sun Microsystems, lent a helping hand to Google and provided $ 100k cheque. Further, the above-mentioned co-founders of Google raised $ 1 million through their well-wishers and investors. These developments infused life to Google Inc.

Mechanics of Google Hub

As one of the biggest companies, Google has a transparent Backup system. It has four data center facilities. Consequently, if one fails or goes down there are other three data center facilities to assist. Further, each data center facility has 3,000 Google machines.

Google mainly operates in three Industries – Internet, Computer Software and Computer Hardware. It employs nearly 57,000 employees worldwide.

Google Inc. is not a parent company

Surprisingly, Google is also a subsidiary of conglomerate Alphabet Inc. founded by the co-founders of Google. The portfolio of Alphabet Inc. comprises a list of various Industries: Technology, investment capital, life sciences, research, and a few more. The subsidiaries of Alphabet Inc. other than Google are Verily, Calico, GV, and a host of other entities. Brian is the President of Alphabet Inc. and Page is the CEO of Alphabet Inc. However CEO of Google is Sundar Pichai.

Alphabet’s Market Capitalization on Feb 1, 2016, was nearly $ 517 billion.

USP of Google

It is difficult for other search engines to substitute Google as it is the oldest search engine among a host of search engines and highly popular and interactive too. In the year 2007, Google had more than one million servers across the Globe. Each day, Google trawls over 290 million global websites

It is the most valuable company across the globe with a nearly worth of nearly $520 billion.

As already mentioned, Google search has over 15 crore hits in a time span of every 24 hours i.e. one day.

However, this is not the end because at every end there is always a new beginning in Google’s history.

The post Google is no more a teenager, Facts about Google appeared first on SEO BUCKINGHAMSHIRE.

One more Birdie update in Google’s search Algorithm-“Pigeon”

VizionseobuckUK — Fri, 25 Nov 2016 05:33:00 +0000

Google has added one more algorithm update, one more jargon, one more logo, and one more picture to its database. Google updates its search algorithm every year approximately 450-600 times. However, we do not notice these updates as they have a minor impact. But this time we will talk about Major algorithm update ‘Pigeon’ that affects Search Engine Results Pages in a significant way.

Before going into details, let us recall what is Local Search Engines. Local Search engines are concerned with specialized Internet search engines that provide the results on geographically limited or constrained searches. Above mentioned search displays the information on ‘What’ aspects (such as the name of a particular consumer product) as well as ‘Where’ aspects (such as Street Address, colony, city name, postal code). For Instance ‘London Transport’.

Google’s Pigeon is the name of the code attributed to one of Google’s local search algorithm updates. The basic objective of this bird is to climb the ranking of local listings in a search. It provides the results based on the listing available in the local directory and results based on the user location. Moreover, this update has also influenced search results shown in Google Maps.

Google’s “Pigeon” has affected to a large extent the local Search Engine Results page (SERP)

Considering local-based search queries, this algorithm influences rank on SERP. For instance when someone uses geo-local keywords like “SEO in Buckinghamshire” he is mainly concerned with local searches. It ensures that local searches copy the traditional organic search rankings more closely.

The Pigeon update has four implications

1. More Visibility of local businesses on Google search.

2. Local Business is seen in terms of their exact location. Consequently, searchers are capable of seeing more accurate distances and locations when searching for a particular business in a particular area.

3. Business Directories score higher rankings.

4. Now there is a better alternative to Synonyms and misspelled words. Businessmen can predict more relevant results for those searches where the accurate input is not used.

Recommendations to Businessmen

Now we will switch to some recommendations to deliver the best possible value

Following are the recommendations to businesses for improving local rankings

1. Create a Google+ Local page for your enterprise and then crosscheck your ownership of the listing.

2. If you desire to appear in the local results for the search like “Hotel in London” your enterprise must be categorized as a Hotel. If it is listed as Pub, then there is no hope in SERP.

3. Always add a Local Area Code on Google+.
The area code of the phone number should accord with the area code traditionally associated with the city of your location.

4. Including the name of the main product or service in your business name would give you a competitive advantage.

Effects of Pigeon Update on Different Industries

The introduction of Google’s Pigeon has an impact on specific queries and Industries. There was an increase in the results for queries in the following Industries.

• Hospitality, Food, Education, Law, Transportation, and Fitness

However, there was an insignificant negative impact on queries of the following Industries.

• Movies, Government, Finance, and other related sectors.

The post One more Birdie update in Google’s search Algorithm-“Pigeon” appeared first on SEO BUCKINGHAMSHIRE.

Benefits of Google Analytics

VizionseobuckUK — Sat, 19 Nov 2016 14:28:48 +0000

The use of Google Analytics reaps benefits and mints money in Uncertainty

Can you imagine a situation where you have to allocate randomly your budget to different businesses of your corporate group without using any statistics—you might allocate a high budget to a sick company and a low budget to a company having high ROI. And your business would probably be declared looser or bankrupt.

Similarly, a business cannot make a decision and survive without statistics or metrics. It has to base its decisions on sound statistics to make it rational.

This is where the role of Google Analytics comes in.

Whether you want to boost sales of your business or find more users, Google Analytics will always lend a helping hand. Google Analytics provides freemium analytic services provided by Google that monitor and report website traffic. It is mainly used in providing statistics for Search Engine Optimisation and Marketing of Business. It also helps in gaining insight into how customers find your website and what they do once they have landed at the website.

1. Segmentation of Visitors to the Website

Google Analytics helps in measuring the effectiveness of Search Engine Optimisation (SEO) and Pay-per-click (PPC) campaigns. Further, It helps in determining the quantum of visitors brought to your website by SEO and PPC Campaigns. You can examine how each source is adding to new and existing customers. Moreover, it enables segmentation of visitor’s behavior on the basis of devices such as Desktop, tablet, and mobile. Ultimately this information helps in knowing the valuable information to increase traffic to your website.

2. Google Analytics at Freemium

Can you imagine that a billion-dollar company is using Google Analytics at freemium— provided Google free of charge by Google? There is no initial investment required. What you just need is the membership of a Gmail account which is also free. Just visit at Google Analytics Website And Sign in using your Gmail account. Then follow the instructions available on the above-mentioned website.

3. Helps in knowing Keywords for SEO

Google Analytics helps in knowing which keyword visitor is using to come to your website. Consequently, this will help in determining which keywords are enabling the diversion of traffic to your website. If you find that any keyword is not worthy of Search Engine Optimisation you can delete it.

4. Knowing Website Bounce Rates

Do you know what the Bounce Rate is?

Bounce Rate is related to the quality of content. It is used in quantifying satisfaction levels. The bounce Rate indicates the amount of visitors that come to your website, view one page of your website, and leave your website. It connotes that though a visitor has come to your website he did not find the relevant stuff which he was expecting and finally leaves your website. Google Analytics helps in finding which pages are encouraging visitors to stay on the page and which page is not encouraging visitors to stay on the web page.

5. Visual Flowchart

By using Google Analytics, we can show the flow of traffic visually. We will comprehend by using an example. If 1000 users access the home page of your website, Google Analytics can show that 200 visitors left due to Bounce Rates, 550 navigated to the products page, while 250 next visitors visited the ‘about us’ page. This chart can indicate which are the most popular landing pages and which are not and provide you the feedback to increase the retention of visitors to your website.

6. An input to Crucial business decisions

Business Decisions based on empirical data assure its owner that he is not gambling. Google Analytics divides the analysis into four key reporting areas
a. People who are visiting a website of Business
b. How those visitors are getting to your website—either from external links or direct organic search.
c. Behaviors of visitors—what they are doing on your website?
Conversion—-Have they completed the activity that the business owner expected from them? If yes, the purpose of business is achieved

7. Helps in targeting visitors

Google Analytics helps in finding a niche segment most interested in purchasing the product. After finding the above-mentioned niche company can initiate a marketing campaign accordingly.

The post Benefits of Google Analytics appeared first on SEO BUCKINGHAMSHIRE.

How can a bird ‘Penguin’ protect billion dollar Google empire?

VizionseobuckUK — Thu, 10 Nov 2016 05:44:42 +0000

Puzzle-headed? Don’t worry. The penguin we are discussing here is not a penguin of Antarctica. Instead, it is an algorithm of the Google Search Engine. Google is a source of endless information and learning potential on this planet. However, it has to employ certain algorithms to prevent fraud and maintain its credibility. Google’s algorithm ‘Penguin’ is one of them.

Google always aims to provide evergreen and quality content on its Search Engine Results page (SERP). Similarly, Every SEO expert wants his website to be listed at the top of the Search results. But for the sake of better Digital Marketing, some of them manipulate the search engine. This is categorized as wrong and fraudulent tactics. However, Google always focuses on providing high-quality, relevant, and trustworthy websites along with valuable content and fruitful user experience. To achieve this goal and minimize manipulation, it has employed Penguin as a guard and protector. So be careful while promoting Social Media Marketing or Website Maintenance of your website.

Just like there are many ways of seeing a prism similarly we will try to comprehend and understand Google’s Algorithm ‘Penguin’ in many different ways–

1. Penguin is synonymous to the filter of web spam, i.e. unnatural links. Google launched Penguin on April 24, 2012. The objective of Penguin is to lower the rank of such fraudulent websites that have won the trust of Google and consequently got a place in the top ranking of the Google search engine – by creating unnatural links.

2. After google’s panda, the second major algorithm of Google is ‘Penguin’. Penguin is concerned with link quality only. By implementing Penguin websites that have purchased low-quality links from low-quality directories, blog spam, etc. would not find an influential rank in Google search results by implementing Penguin.

3. The objective of Algorithm Penguin is to diminish the ranking of websites that infringe on Google’s quality guidelines by using black-hat SEO techniques. Black hat techniques are the techniques that involve deliberate manipulation of search engine indexes. It includes repeating unrelated phrases and manipulating the importance of resources indexed, in a way inconsistent with the objective of the indexing system.

4. The Penguin algorithm is basically a webspam algorithm and a lot of webspam issues are considered while applying the algorithm penguin.

5. Google Algorithm Penguin grabs the websites’ spamming search results and imposes penalties on them monetary or nonmonetary. Spamming search results is done by buying links or getting them through link networks designed to boost ranking on the Google search engine.

Timeline of Penguin’s Version

Just like Microsoft Windows is updated or its advanced versions are released from time to time similarly many updates of Penguin have been adhered to.

• April 24, 2012: Penguin was first introduced on April 24, 2012.
• Thereafter seven updates were rolled out
• September 23, 2016: Last update was rolled out on September 23, 2016. It is also called real-time google penguin update.

Why Links are crucial for a Website?

A link to the website is synonymous with the voting power of a voter in an election. If a reputed website is linked to your website, then this means the associations of celebrity with you in your campaigning and you have better chances of winning in an election. If a small or insignificant website is linked to your website it means your association with anti-social elements in the election and you may be swept out in polling results.

Google Penguins hits over-optimization. Over-optimization also means the same thing as stuffing and bad link-building techniques.
Unique Clues

Google’s Algorithms relies on more than 200 unique clues – some of them are

1. Specific words used on the website
2. Your region on Geographical Location
3. Your Page Rank
4. Freshness in your content
5. And a host of other factors

The last update of Penguin released on September 23, 2016, is real-time. Before the last update of Penguin i.e. Google Penguin 4, the list of sites affected by Penguin was periodically refreshed at the same time. With Penguin 4, data is refreshed in real time. As a result, changes will be visible much faster.

As per estimates by Google, Penguin affects nearly 3.1% of search queries in English, and approximately 3% of queries in other languages like Arabic, German, and Chinese.

Google Panda and Penguin are similar but not the same

Although both are the products of Google, there are differences between the two.

• Idea

Panda penalizes website with poor-quality content, whereas Penguin brings down the ranking of websites that infringes Google’s Webmaster Guideline using black-hat SEO Techniques.

• Date of Launch

The first algorithm launched by Google was Panda and it was launched in February 2011. However, Penguin was introduced a year later in April 2012.

• Purpose/Objective

The objective of both Panda and Penguin is to bring high-quality content sites to the top of search engine rankings.

• Time of Recovery

In Panda, if the poor-quality content has been done away with, then the time of recovery is by the next refresh. However, in Penguin, it takes time as refreshing is not frequent.

• Manual removal of links needed

It is not needed in Panda as the content is more important, whereas in the Penguin Manual removal of the link may be helpful.

The post How can a bird ‘Penguin’ protect billion dollar Google empire? appeared first on SEO BUCKINGHAMSHIRE.