Common SEO Questions

Questions about search engine optimisation?

What Is SEO?

Search engine optimization (SEO) is the science of driving targeted website traffic to your website from search engines.

Why Is SEO Important?

For starters: search is a BIG source of traffic. 60% of all traffic on the web starts with a Google search. And if you add together traffic from other popular search engines (like Bing, Yahoo, and YouTube), 70.6% of all traffic originates from a search engine.

What are benefits of Organic SEO?

Do you want an SEO which?

1. Generates Revenue and Increases Business
2. Uses Google recommended and tested strategies
3. Is undertaken by team of SEO Specialists and Experts

You specify your requirement and leave the rest on our team of SEO Consultants. Call us on 075 079 10808 to book a free telephonic session with our SEO Consultants and we provide you with a FREE NO OBLIGATION REVIEW of your Website. You can also learn to DIY with our SEO Workshops. A lot of our Clients have been benefited from these Workshops and totally love the idea of being able to do it themselves.

What is On-site SEO? Why is On-site SEO Important?

It simply means making sure that your website is structured in a way that search engine can understand.
On-site Search Engine Optimisation refers to the measures that are used to affect a Website or Web page listing in natural search results or getting traffic and uplift search rankings of a website.
It is also used for driving traffic and increasing awareness among search engines. This job is done by coding. Optimisation includes Meta tags, HTML code, keyword placement and keyword density.

What is Off-site SEO? Why is Off-site SEO Important?

Off-page SEO is the next best alternative. It is related to sequential activities directed to promote your website across the Globe.
It is one of the best ways of promoting and branding your goods and services. Search Engines are always looking for a mechanism to return the best search to the person who is involved in Google search.
Off - page SEO provides them with the feedback as to how other websites and users grade or rank their website. High Performance websites will more likely to have references (links) from other websites, mention on social media (facebook likes, pins etc.). Furthermore, it is likely to be bookmarked and shared among like-minded community of users.

Do I need SEO for my website?

Probably – are you looking to improve your rankings for the search terms your customers are using and get more traffic from search engines like Google? If so, the chances are SEO could probably help. But if you’re not sure, we can help you understand whether SEO is right for you, so request a free SEO Audit below or fill out our Project Discovery Form and we’ll help you figure it out.

Does SEO really work?

How did you find our site? Yes, SEO really works, when it’s done right and done well. We get the vast majority of traffic from our organic search rankings, which have been achieved by using the same strategies and techniques that we use on our client’s sites, so their businesses get the same benefits.

How much does SEO cost?

SEO projects can cost varying amounts, there are a number of factors to consider, including how competitive the sector is, how quickly you want to see results, and what state your site is in at the moment. Our smallest projects start at £700 per month but the greater the budget, the more work can be done, the better/quicker (relatively speaking) the results.

What does SEO involve?

Website Search Engine Optimisation is the process of working within the search engines’ guidelines to make sure your site gives them as much information and displays all the key factors they want to see, so they decide that your site should rank well in their results – at least that’s the way we approach it.

How long does SEO take to work?

The key thing to remember is that SEO takes time, but a lot depends on what kind of SEO your site needs. Improving the technical and content optimisation of your site can deliver results more quickly than if you need to develop your backlink profile, the key is to know what is needed, which is where we can help. Our clients typically see progress within 3 months, although projects can take 12 months and more to achieve their goals.

Is SEO worth the money?

In most cases yes – but not always. To decide if an SEO project is going to be worth it it’s important to understand the potential organic traffic it could deliver, how well that traffic is likely to convert, and how much those conversions are worth. Some sectors will have higher volumes of low-spending traffic, while others will get less organic traffic, but it converts and spends better. We can help you understand if an SEO project will show a return on investment for your business.

What industries need SEO the most?

If the goal is to rank in the organic search results and drive traffic to a website, businesses in any competitive sector are likely to require Search Engine Optimisation – simply because all the other sites in will most likely be using SEO to rank. But if your SEO is more effective, then you can make up a lot of ground on these other sites, and that’s where we can help.

How do I choose the best SEO Agency?

Choosing the best SEO Agency means research, research and more research. Checking through reviews, team credentials, and getting proposals and audits. Pearl Lemon is possibly the best SEO agency for you to bring in for you and your business.
Pearl Lemon is a multiple award-winning agency based in the UK. We have won awards by Clutch, Design Rush, and Agency Spotter. If you need any more convincing, you can check out all the reasons to bring us on board and how we stand up against the competition.

How to Hire an SEO Agency?

Hiring an SEO Agency is usually a multi-step process. Hiring starts with research the agency- you want to ensure that they have a proven reputation with results. One item to look for is a solid testimonial or case study page. Another point to check is their online presence and see verified reviews on popular directories.
For Pearl Lemon, the next step is sending us an email to get a discovery call booked, this way, we can ensure your needs are met, and we will be able to address any concerns. After a discovery call, you can also request an initial audit to be run of your site; this helps both our team and you know how your SEO is standing.
After this, if you choose to come on board with us. You will fill out a quick form to let us get as much information as possible about you and your business, bring our team of experts in for a briefing, and get ready for your launch.

How Do I Know If My Website Is SEO Friendly?

Easy, Google will tell you. As long as you have Google Search Console enabled for your website (which is a must anyway) any severe issues will be pointed out to you there. Suppose you want to do a quick test, however, to look for the smaller things that will improve your site’s SERP positioning, head to Google’s own Mobile-Friendly Test Tool. Input your URL, and you will be given a basic score and then head to GSC a full report which will include suggestions for improvement.

How do I choose what keywords to optimise for?

We will guide you through this process and will suggest the best keywords to drive qualified traffic to your website. As a starting point, we will provide keyword research that’s based on a number qualitative and quantitative factors. As well as looking at what people search for in your business niche, we will look at monthly search volumes (the average number of times a keyword is searched for in a month), how difficult keywords are to rank for in relation to competition, and potential click through rate. Based on these factors, we’ll be able to advise you on the best keywords to meet your business objectives.

Are keywords important for SEO?

Search engines are getting cleverer to understand user intent and their guidelines advice to write for the users, rather than for search engines. However, data from keyword research can reveal extremely useful information about consumer search habits which can make a huge difference in your website traffic.

How long does it take to start ranking?

It really depends on your competition and the authoritativeness of your website. The less competitive your niche is and the higher your existing domain authority, the earlier we will start seeing positive results.
We are confident in our SEO strategies and in general, we will start to see organic traffic and conversions growing after approximately 4-6 months. It is important to note however that SEO is never ‘done’. It is an ongoing process that must be maintained in order to benefit from long term success.

What are the differences between organic SEO, and local SEO?

If you have a physical location and you want to attract local customers, local SEO will really help. It’s all about optimising your Google Local Pack listing and your online directory presence too. Organic SEO is also important but this focuses on the natural listings of your website in the search engine results. It’s more about driving traffic to your website rather than your physical location.

How does organic SEO work?

It’s actually quite a complicated process. In simple terms, it can be divided into two core areas. One is relevancy. This involves working on a host of on-page things that matter to Google, like how quickly your web pages download, how well optimised your content is and the format of your code. The other area is trust, which is connected with off-page things that get you noticed. Basically, it’s like a PR campaign for your website.

Why do I need organic SEO?

If you want to increase the right kind of traffic to your website, then you need organic SEO. You’ll spend less on it than you would on paid search, and that’s a proven fact. Plus, conversions are higher with organic SEO. This is because users have more trust in organic listings.

How long does it take to see results from SEO?

Our experience shows that results and higher page rank occur in as little as three months. In fact, these are all determined based on competition, quality of content, keywords, and SEO efforts.

Can SEO increase my sales or leads?

Yes. Search engine optimization can improve a website's visibility in the search results. That increased visibility will lead to more potential customers learning more about your products or services. Very few marketing services can offer a comparable quality of customer and ROI.

How do backlinks help SEO?

Backlinks are extremely valuable when it comes to SEO. They represent a “vote of confidence” as one website is willing to send their traffic to another.
This said, our advice is not to trust link building providers but instead only rely on reputable, full-service SEO agencies to perform planned and targeted link building campaigns, which simultaneously monitor the impact.
It is imperative to follow Google’s strict guidelines when it comes to link building. Failure to do so can result in severe penalties that will significantly impact your organic visibility.

Why choose our SEO service?

SEO Buckinghamshire specialises in Search Engine Marketing (Internet marketing) techniques, which can involve but are not limited to Search Engine Optimisation (SEO), Pay Per Click (Google Adwords and PPC in general), on-site amendments, links removal and high DA link building. We offer cost effective Internet marketing services to clients in the UK, the rest of Europe and beyond.

Shine a positive light on your brand, and increase the credibility of your business

We at SEO Buckinghamshire could give you a custom quote based on the bespoke package which we work out based on your Business and the amount of work we have to put in. At the end of the day, there is no better reward than a happy client.

Get in touch with us by giving us a call at +075 079 10808 or emailing us at [email protected] If you want to just chat with us and shoot us an email here!

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