Businesses need leads. They need traffic to survive. Why? Because sales and transactions are now increasingly conducted online as we transition to an emerging digital age. This means your digital counterparts, such as your company’s website, need to maintain optimal performance through trending digital marketing strategies, link building, and fresh, updated content to drive visitors and conversions.
Are you wondering why your website isn’t driving conversions? Give us a call and we’ll do a comprehensive analysis to pinpoint the exact issue. In the meantime, we’ve compiled a list of the most overlooked reasons you aren’t generating leads for your website:
1. Search Engine Optimization (SEO)
Google search engines are based on merit. Just like the Instagram verification sticker, top rankings on Google search engines cannot be bought. They must be earned. So, it follows that to foster organic growth for your business, the bottom line is SEO. Businesses must invest in SEO (an often overlooked digital marketing strategy) to drive sales and traffic to your website, because users start with the search engine.
Online shoppers are impatient. They won’t scroll through 10 search results pages after entering a query into the Google search engine. If they want a pink sweater, most will visit an eCommerce site visible on the first page of Google. So, ensuring your website achieves top rankings and premium digital visibility is critical to your brand’s success.
SEO requires constant upkeep as a long-term commitment. So, if you commission exceptional SEO experts to optimize your website for search engine visibility, maintaining top rankings necessitates frequent website maintenance support and SEO assistance. Don’t let your rankings slip, enlist ongoing SEO services.
2. Contact Avenues
Complicated forms that ask for too many details can deter potential customers. Why? Because users don’t want to submit long or broken forms. Oftentimes, visitors will visit your website, appreciate your web design and take interest in your products, yet back away due to over-complicated contact forms.
By conducting A/B tests, an SEO audit, and placement optimization, you can attract more traffic and conversions, as visitors (and more importantly, potential customers) will be more willing to make a purchase rather than clicking away to another site.
Adding a compelling CTA (Call-To-Action), headlines, and meta-tags above the contact form is likely to also attract digital users, as fresh, innovative content often drives visitors to stay on your website and convert. Simply put, contact forms and avenues need to be user-friendly. The content fresh yet plain, and the user experience optimal to drive conversions to your website.
3. Loading Times
Slow websites. Buffering, errors, and mishaps may be the primary reason users are clicking out of your website. Digital users expect instant gratification. As do online eCommerce shoppers. For this reason, slow speeds can also instantly alienate potential customers (‘slow’ means less than 2-second loading times).
The resolution is simple. By optimizing your HTML and verifying loading times with Google’s PageSpeed Insight tool, you can resolve speed issues in a jiffy, ultimately driving more traffic to your website.
Either by entrusting an in-house digital marketing team or outsourcing your website maintenance needs to an external entity, you can fix your speed problems in only a second and drive far more leads and traffic to your website. It’s a simple problem, yet often overlooked. Are your conversion rates slow? Take a look at your website’s speed!
4. Engaging CTAs (Call-To-Action)
Users require direction. Once they attend your website and browse your products and services, they need assistance. With eye-catching CTAs geographically optimized to generate leads and conversions, driving traffic should be no problem. Converting visitors with strategically placed is a piece of cake. But first, you need clear digital signs to direct your visitors to take action.
Digital users are inundated with millions upon millions of websites per search query. Yet, the sheer volume of pages available on the Google Search Engine Results Page (SERP) is ultimately fruitless because realistically, viewers are only willing to browse the first (and maybe second) page of results. Therefore, if your website is SEO-approved, with optimized web design and content, don’t lose your potential customers to an easily remedied lack of direction.
With strong Calls to action (CTAs), users who visit your page are much more likely to convert. All they need is to how to get in contact with your business, and how to make a purchase in a quick, efficient manner.
Driving traffic maximizes your business’ growth potential. But, traffic isn’t enough. Imagine your target keywords, content, web design, and backlinks are optimized for SEO, and your website is now landing on the first page of Google. That’s great, right? Well, not necessarily.
If you aren’t also driving conversions, traffic is pointless. Oftentimes, websites will contain seemingly minor issues which deter users from even making a single purchase, let alone becoming repeat customers. These issues could range from anything from lengthy contact forms to excessive buffering on your website. Identifying and rectifying these issues (whatever they turn out to be) is key to ultimately driving conversions to your website.