SEO Practices to help keep your SEO game strong:
Step 1 of the SEO Game Plan:
…. Wait; do you even know what SEO is?
Search Engine Optimisation is the process of optimising your website to reach the top or high rank in Google’s Search Results Page. The process of increasing site visitors and generating leads organically, without paying a dime. The goal is to create or increase the credibility and authenticity of your website, this whole process can be long but very rewarding and will ensure long-term success. Part of the goal is to increase site visitors and leave a lasting impression on the visitor.
Successful SEO practices will create a foundation for your brand that cannot be shaken, never be moved. This will give your brand the opportunity to earn the trust of potential customers and retain your customer base. By participating in any SEO practice, you will not only gain a loyal group of consumers but also compel them to spread the word. Word of Mouth Marketing is very much trusted and effective; users trust other users they associate with online or the source that it’s coming from and will believe them without hesitation. Optimising your website is a direct approach to increasing sales that is effective and proven.
Now, that you’re up to speed on what Search Engine Optimisation is, let us tell you how you can be a Boss at it!
Step 1 of the SEO Game Plan: Intelligent Keyword Research
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Continuously stuffing and the overuse of keywords did work with organic ranking before, but now Google does not smile upon it any longer. If an engine crawler seeks out the keyword count on a webpage or on an entire website, this would decrease your ranking on Google but the keyword technique has not died entirely. With various companies and brands that came out with their own websites that deal with the same category, you can be classified as clutter. You wouldn’t want that.
As of now, Google and other search engines still rely on keywords for ranking websites on Google’s Search Results Pages; building a good strategy with intelligent keyword research should do the trick.
A tool like Google AdWords Keyword Planner can help you choose and evaluate the ranking and value of keywords for your website. To seek out the most relevant keywords, you can also search for keywords that users use to find similar companies or brands like yours. Use these keywords wisely within your content and place it well for engine crawlers to find. You can also use UberSuggest to find relevant and popular keywords for your content.
Step 2 of the SEO Game Plan: Understand Your Target Audience
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As part of the deal of creating a website, the goal is to connect with your customers and acquire more customers visa vie the website. As a marketer or business owner, it is a need and more of a requirement to understand and track your customers’ likes and preferences.
Within your website, one has to evaluate their customer behaviour and their desires, what they’d like to see and receive from their brands of choice. Are they into reading text? Do they respond better with images and videos? Maybe your audience understands your communication through illustrations and infographics.
Having this knowledge will not only get your customers to keep coming back but also create buzz and bring in more visitors. SEO experts believe that personalizing communication is the best way to converse with your customers and builds a great foundation for brand-customer relationships.
Step 3 of the SEO Game Plan: Create Unprecedented Content
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This is a given and a must for any business with a website. Creating high-quality content is still a requirement to have a good rank on any search engine.
A website without great content is dull and worthless; it gives any website life and colour. The quality of content will not only increase your ranking on a search engine but also validate the products/services that you provide to your customers.
Writing natural content and constant updating will rank well on Google and will leave a good impression on your customers by keeping them engaged with your brand.
Using keywords and phrases do help with keeping your SEO ranking strong, doing good research and finding out what keywords are used often and within its context, to use it appropriately within your content.
Step 4 of the SEO Game Plan: Structured Data
– rating stars
– opening hours
– event data
Image Source: Google Search
Step 5 of the SEO Game Plan: Featured Snippets
Featured Snippets are small blocks that appear and show the best results for that particular search; Google has added this feature because of the clutter of AdWords, websites, and companies doing and ranking high for a particular search. Featured Snippets gives a consumer a direct choice and is most likely clicked instantly without hesitation or scrolling through the rest of the Result Search Page.
– Local Packs
– Knowledge Graph
– Featured Snippets
– “People Also Ask” Boxes
– Google News
– Google Images
– YouTube Video
Image Source: Google Search
Step 6 of the SEO Game Plan: Title Tags, Meta Descriptions, Alt Tags, etc.
Title Tags are basically terms and phrases that give the name of the establishment and its featured services for that specific page. All pages for any website should have a specific Title Tag that will make searched for users easier and lead them straight t your website. Using Title Tags will give users clarity in their decision and compel faster click through rates.
Title Tag: Name of Establishment | Featured Service
Meta Descriptions are small and concise explanations on your website that will appear below the title tag which will give the user a better understanding of your service(s). These descriptions should be unique and true to your brand that will convince the user to click on your website.
Alt Tags are names and titles for images and documents that contain keywords and key phrases that will add and increase the ranking on any search engine.
Header Tags and Key Phrases are basically headers and subtitles to pages on a website, inserting these tags and phrases will drive unique and organic traffic to your page.
Step 7 of the SEO Game Plan: Link Building
Publishing high-quality content will lead to other sites to link your page on their website. Accept links only from high-quality websites in your category or niche or from leading websites.
Build natural links and you’ll eventually climb the ladder of the Search Engine Results Page. Buying links will only put your site at risk under the watchful eye of Google, and automatically will decrease your ranking.
Step 8 of the SEO Game Plan: SEO URLs
Having shorter and direct URL’s will only rank you higher on Google by its engine crawlers, the possibility of being found or ranked sooner by the engine crawlers with a long URL is close to slim.
Step 9 the SEO of Game Plan: User Experience
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Few things to achieve a great user experience:
– Load Speed
– Technically Flawless Websites
So when you can tick all these boxes, you’re in it for the long haul. By getting a great individual user experience, this will increase the visits on your page, ranking on SERP’s and also generate good sales and Word of Mouth.
Achieving a good and positive user experience is a win for any brand or company, this ensures that the user will either come back to your site with other users or lead to direct sales.
Step 10 of the SEO Game Plan: Mobile Optimisation
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Mobile Optimisation is the most important step of all, most users now use their phones to browse and search. If your website is not optimised for a phone screen, you lose 92% of your users. With any type of content that you create, image or video, the theme of the website, should be accessible on any mobile phone.
Mobile-Friendly URLs will only increase your ranking on the Search Engine Results Page. By not having a responsive website on a mobile or any kind of smartphone, will decrease your visitors and slowly bring you to the bottom of the food chain.
Now, the ball is in your court!
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