Online reputation management (ORM) is the work of monitoring, improving and protecting what people find about your business online. It covers your reviews, your star ratings, your business listings, what appears on page one of Google for your name, and increasingly what AI assistants say when someone asks them to recommend a business like yours.
A reputation management expert monitors every platform where your business is reviewed, responds to reviews professionally, generates genuine new reviews, corrects inaccurate listings, reports reviews that breach platform policy, and builds legitimate positive content to outrank anything unflattering in your search results.
Because almost every customer checks you online before contacting you. 97% of consumers read reviews before choosing a local business, and 68% will only use one rated four stars or above. Your reputation is making the sale — or losing it — before you ever speak to them.
UK reputation management typically costs £500 to £3,000 a month for a small or medium business, with basic monitoring alone at £200 to £500. Our packages are £249 a month for Protect and £499 a month for Repair & Grow, both plus VAT and rolling monthly, with a one-off reputation audit available at £99.
Only the platform can remove a review, and only when it breaches their policies — for example fake reviews, reviews from competitors, or ones containing abuse. We identify those, report them properly and chase the outcome, and we're often successful. But no honest agency can guarantee removal, and anyone promising to delete genuine criticism is either misleading you or planning something that could get your profile suspended. Genuine negative reviews are answered well, not hidden.
By asking happy customers at the right moment, through a simple system that makes leaving a review take seconds. Every review is genuine and from a real customer — we never buy reviews or write fake ones. Incentivising or faking reviews breaches Google's policies and UK consumer law, and can get your profile removed entirely.
Review responses and listing corrections show immediately. A meaningful shift in your star rating usually takes three to six months, depending on how many reviews you already have. Pushing an unflattering result off page one of Google typically takes six to twelve months, because it means ranking better content above it.
Yes. We're based in Buckinghamshire and work with businesses in Aylesbury, High Wycombe, Milton Keynes, Amersham, Beaconsfield, Marlow, Chesham and Buckingham, plus Oxfordshire, Berkshire, Hertfordshire and across the UK.
Google Business Profile and Google Maps, Trustpilot, Facebook, Tripadvisor, Yell, Checkatrade, TrustATrader, Which? Trusted Traders, Bark, Glassdoor, Indeed, Apple Maps, Bing Places and the directories specific to your industry.
It's managing what AI assistants like ChatGPT and Google's AI Overviews say about your business. These tools draw on your reviews, listings and website to decide who to recommend, so thin or inaccurate information gets repeated to potential customers. It's a new front that most reputation agencies don't yet cover — we include it in Repair & Grow.
No. Both reputation management packages run month to month and you can cancel with 30 days' notice.
Ameet Guptaa oversees every account personally. He has eighteen years in digital marketing and has helped over 250 UK businesses grow online, so replies are written by someone who understands your market — not generated and posted without thought.
