Search engines like Google are one of the most important traffic sources for websites. So improving a website's CTR (click-through rate) is very crucial if you are looking for more organic website traffic.
When it comes to SEO, lots of marketers still think that for getting a good amount of website traffic, a website should make it to the first page of Google. Because the first page of Google captures approx. 71% of search traffic click. And after making it to the first page of Google their job is done, and the website traffic will sort itself out.
But the truth is the job is not done here, Just having a good ranking in the SERPs doesn't help. You need to continuously improve your website CTR rate in order to get quality website traffic.
Click-Through Rate (CTR)
CTR stands for click-through rate. CTR is a measure of how many people clicked on your PPC ad. It expresses a positive sign of the success of your marketing campaigns.
CTR formula looks something like this:
(Total clicks on website Ad) / (Total Impressions) = Website Click Through Rate (CTR)
Some examples where CTR can be measured, are :
- Your website PPC ad on SERP page
- An eye-catching call-to-action button in emails
- A website link on a landing page
- Your website on-site element, such as buttons, links etc.
How to consider "Good" CTR?
A good CTR depends on the various platforms. When it comes to the Facebook ads, the average CTR is 0.9% and anything above this number ratio is considered good. And when it comes to Google AdWords paid search, 2% CTR is average and above this number is considered good.
So, now the point.
How to Boost CTR for your Site
Some of the most important ways to improve CTR for your websites are :
1. Optimize Site Meta Titles & Descriptions
First things first, page meta title and descriptions are the major part of your search results. The meta tags are snippets of text that describe the content of your website pages.
Meta tags are bits of HTML code in the page header, which don't appear on the front of website pages, but they can be check from the source code of the pages. Now to improve your CTR you need to make some changes on your page meta tags like :
- Use eye-catching headlines
- Use proper formatting
- Change main headlines often
- Keep your titles under 60 characters
- Keep your descriptions between 120-160 characters
- Make it human readable and interesting
- Avoid stopping words such as "a", "as", "of" etc.
2. Work on Your Page URLs
The next part visitors see in the SERP is your page URLs. A well written (& structured) URL provides an easy-to-understand indication to people of what the destination page will be all about. It also helps search engines to get a quick idea about the page content. Some quick tips to optimize your page URLs :
- Make it human readable and search engine friendly
- Use target keywords
- Don't use numeric numbers, special characters, extra parameters
- Make it short and simple
- Avoid hashtags(#) in URLs
- Avoid keyword stuffing and repetition
3. Use Good Visuals
When it comes to the email click-through rate, pictures can be very beneficial. Good quality relevant images can increase click-through rate up to 42% in emails. Images can also enhance user engagement across social media platforms.
So make sure to include good quality, original and relevant images, and videos in your emails to boost your CTR.
4. Use Eyecatching Headlines (Discount, Offers etc.)
Who doesn't love a discount? everyone loves it, right! The word "discount", "free", "sale-off" can light up the human brain and people usually tend to clicks on these headlines more as compare to normal headlines. Yes, these types of titles always grab some more clicks.
5. Speed up your Website
Just make sure your website loads faster (between 2-3 seconds) cause, Page loading speed also impacts your website ranking on SERP. The faster website also reduces website bounce rate and people often spends more time on the website. It also enhances user experience and trust in your brand.
If you are using WordPress, then there are plenty of things you can do to improve your website speed. There are some great caching plugins like "WP Fastest Cache"and image optimization plugins like "WP Smush" too, which can help you boost your website speed.