Website speed is very important in search engine rankings.
According to a survey, a 1 second delay in a page load time could cost 7% loss in website conversions, 11% fewer page views and 16% decreases in customer satisfaction. if a website loads slow visitors spend less time on it and he quickly jumps off to other websites.
You should keep a check on your website speed and remove anything that slows down your website.
Some quick tips for faster loading of the website (for WordPress users) :
– Remove unnecessary theme data, plugins and other unuseful files
– Enable expire headers
– Enable website caching
– Enable Gzip compression
– Choose faster web hosting company
– Optimize website images
– Minify CSS & JS
– Avoid image hotlinks
– Use CDN
– Enable HTTP ‘Keep Alive’