4 Months! It’s been 4 months and you’ve not seen any good results from your SEO strategy. And there’s only 1 question wandering in your mind – Why?
Well SEO is not a game of 3-4 months. In search engine optimization 3-4 months is not a long time. But you would expect to see some improvements in your website rankings on Google by now. If not, then maybe your SEO strategy is not 100% correct.
Now, if you don’t see any good result in SEO, don’t blame the search engine. Take a look at your side and do a quick SEO audit. Here are 5 main reasons why your SEO strategy isn’t working as expected :
1. Your Website Load Too Slow
This is the main reason why you are losing your SEO scores. Website speed is critical for the success of your online marketing campaign. A slow website negatively impacts your SEO game. Not only that, but Google also hates slow-loading pages and penalize them. Eventually, this impacts your website ranking on search engine result pages.
For SEO perspective, a website should load faster, as a matter of fact, your website should load under 3 seconds. Not only it will benefit your SEO score but it also enhances user experience.
There are some good online tools, which can help you to get your website out of the slow lane. Here is the list :
1. GTmetrix
2. Pingdom Tool
3. Google PageSpeed Tool
2. You’re Working With The Wrong SEO Agency OR Person
Another main reason why your SEO strategy isn’t working could be because you hired the wrong SEO person to do this job.
If you are not getting expected SEO results, then your choice of SEO agency/person is really bad.
It’s a common SEO problem. Small business owners choose their SEO agency based on their low budget. As a result, they don’t get quality work done on their websites. You get what you pay for so make sure you put a good amount of time and resources for your SEO work.
3. Your On-page SEO Sucks
No matter which company you choose for your SEO tasks if your On-page SEO is not up to scratch then you won’t get the results you expected.
On-page SEO is one of the most important factors in website ranking. It is very important to optimize each and every page of your website so that they can get a higher rank in the search engine result.
On-page SEO Checklist :
– Smartly use your target keyword in your page meta tags and H1 heading tags
– Use short descriptive page URLs
– Optimize your website images well
– Content should be human-readable and easy to understand
– Make your website loads faster
– Enough internal links
– Make your website mobile-friendly
– Use Schema markup to boost CTR (click-through-rate)
– Use target keywords in heading tags as well
4. You’re Not Using Social Platforms to Boost Traffic
Social media platforms are very useful and they can help you boost your website traffic. Focusing on SEO is good, but social media also plays a vital role in your digital marketing campaigns.
Small or large, every business uses the power of social media. With the help of social media platforms, you can promote your products/services to the front of billions of people around the world.
Here are some tips you can follow to increase your social media followers :
– Create your public business account
– Produce high-quality articles regularly and post them on social platforms to get more views and user attraction
– Promote your products/services
– Connect with more and more people
– Use relevant hashtags
5. You’re impatient
SEO is one of the best weapons you can use to boost your company sales. However, not everyone succeeds with SEO. Because there are thousands of other businesses as well who are walking on the same path. That’s where competition comes in.
During your first few months, it’s normal that you might not see any good results. But as you continue to invest more time and money into this strategy, your ROI will start increasing.
There’s no secret formula or any shortcut. If you want good results, you need to be patient.
Read this article: How Long Does It Take To Get Better SEO Results
