SEO is a constantly changing industry. Google always deliver the best search results to its users. Higher ranking on Google means more website traffic. So keeping yourself updated in this (SEO) field is very important.
In this article, we will walk you through an effective on-page SEO checklist. But before that let's understand what is on-page SEO checklist.
What is on page SEO Checklist?
On-Page SEO is a practice to optimize the content of every page of a website so that the website can get a much higher rank on search engine results. On-page SEO brings in more search engine traffic. And here is the list.
1. Meta Title and Descriptions
Meta title and descriptions are the most important aspect of on-page SEO. Always include your important keyword to the beginning of the page title and descriptions. The length of your title and descriptions also does matter in page rank. Make sure your title length is less than 65 characters and your description length is less than 160 characters. Lots of analysts don't put their time into writing meta descriptions. But the truth is meta descriptions are actually very important in page ranking and they can increase CTR when they're well-written.
2. Heading Tags
Heading tags is another very important aspect of on-page SEO. Including your target keywords in your page heading is one of the best practice. Include your keyword in H1, H2 headings to get the best results. One page should have only one H1 heading. While you can have more than one H2, H3....H6 headings.
3. Publish Long Content
For an online business, having a blog is very important. Blogging is very beneficial for small as well as large businesses. It boosts your search engine traffic. It is one of the most effective and inexpensive ways to increase site visibility on search engine results.
Length of an article also does matter a lot. Writing long articles on a blog is very useful. Article with over 1,000 words grabs more visitors. It's simple, the higher the word count, the higher the website ranking.
According to a recent study shorter URL rank better in search engine results. Some quick tips:
- Use target keywords in page URL
- Make it short and readable
- Avoid ugly and Non-SEO friendly URLs
- Don't include numbers in URLs
- Do not use #hashtags
- Use hyphens (-) instead of underscores (_)
- No capital letters
5. Check Mobile Optimization
Google started penalizing the websites which are not mobile friendly. So making a website mobile-friendly is very important. Nowadays, lots of people are using mobile devices like phones, tablets.
So if your website is not mobile friendly then you might lose some important mobile clients and it can also affect your business growth and sales.
6. Link to Other Website Pages and Posts
Internal linking is much recommended. It is basically a hyperlink that points to the other similar or useful pages of the same domain. Use at least 3-4 internal links to every page of your website. Internal links also help in decreasing website's bounce rate.
7. Boost Website Loading Speed
Google recently confirmed that page speed will be even more important in 2019. So its highly recommended that you improve your website loading speed and make it under 3 seconds. If your website is taking too much time (more than 4-5 seconds) to load then it might affect your website ranking on search results. some useful points:
- Optimize website images
- Minify CSS and JS
- Enable compression
- Reduce server response time
- Reduce server load
- Minimize HTTP requests
- Choose fast server
- Use a content delivery network (CDN)
- Combine CSS and JS files
8. Image Optimization
Image optimization is another important aspect of on-page SEO. Before uploading the images to the website make sure to compress it using some free online image compressor tools like "Optimizilla" and "Compressjpeg". After compressing it rename the image with target keywords. And then use proper ALT and title attributes to the image. For example:
<img src ="sports-shoes.jpg" alt="sports-shoes-for-men" title="best-sports-shoes-for-men" />
9. Don't Ignore Social Media Sharing Buttons
Using social media sharing buttons at the top and bottom of articles is a smart decision. Social media sharing generate more eyeballs on your article. If you wanna promote your article and content then share it on various social media platforms. It's one of the most effective and free methods to promote your content.
10. Use Rich Snippets and Schema Markup Tools
Using rich snippets gives you more visibility in search results. It improves your organic search engine results page (SERP) CTR.
11.Reduce Site Bounce Rate
According to a recent report, you have only 3 seconds to impress your new website visitor. Otherwise, he will leave your website and will start checking other sites for the same information. Here are some quality tips to reduce bounce rate of a website:
- Improve website loading time
- Avoid website popups
- Use internal links
- Improve your site navigation
- Make it mobile friendly
- Avoid mobile splash Pages
These were the 11 most important SEO checklist. There are so many other factors to consider. If you have something in your mind, do write it down in the comment section, we will surely reply to your comment. If you want help in website SEO you can contact us here.